Hi! I’m Ronja, welcome!

I’m a problem solver, spreadsheets nerd, organisational wizard, process optimizer, people manager and sometimes also a designer. My expertise is mostly in the cultural sector – music, arts, architecture, theatre. A huge fan of managing complex projects, producing events and creating sustainable workflows and systems.

If you want to know more about me, check out my CV below, read more about my skills, have a look at my creative projects (coming soon!) and read what other fun and random things I’ve done.

Currently open for freelance or full-time/part-time offers – hit me up at ronja@roovel.ee!

NB! Site is still under construction!

Bigger projects

2024 – ...
Tallinn

exhibition
architecture
event production

Estonian Centre for Architecture Project Manager

Participated and won 100 000€ state procurement project to organise a public sector training programme on good spatial planning practices. Me and our moderator Teele put in extra effort to redesign the course methodics from what it had been in 2021-2022 – with the new programme featuring much shorter keynotes to put more focus on discussions and learning through shared experience. First group reported a whopping 97.3% of satifaction with the course!

2024
Tallinn

event production

Estonian Academy of Arts110th Birthday Week Producer
I used to work in EKA in 2019 and our team was responsible for planning the 105th birthday party. So I was very happy to be invited back as an external producer for the 110th edition. Definitely the most complex event I’ve done as a solo producer, but a joy to work with old colleagues again! Were also shortlisted in Kuldmuna public event category!

2023 – ...
Tallinn / remote

theatre
operations

Improteater IMPEERIUM Project Manager

The theatre opened its very own venue, which led to a surge in admin and operational work. I help them out however needed, including accounting, budget management, funding applications, ticket sales, workflow and manuals creation, and other operational tasks.

2023
Tallinn

trade fair
event production

Tallinn FoodFair 2023 Production Assistant

Coordinated 160+ exhibitors, managed information exchange, solved current issues, designed and edited marketing materials, worked in Excel with client bases for direct marketing.

2023
Hamburg

operations
service

Die Diele Coworking Space Community Manager & Operations Assistant

Took the job to have somewhere to go outside of my home (office) and to practice some German. Besides from making a lot of coffee for the caffeine-hungry coworkers, the work is mostly admin tasks. But I'm very proud of a spreadsheet I scripted, that generates offer PDFs based on tickboxes, saves them in Drive and sends them out via e-mail with a push of one button.

2022 / 2024
Tallinn / remote

exhibition
architecture
event production

Tallinn Architecture Biennale 2022 / 2024Curatorial Exhibition Producer / Head Producer

Most challenging and interesting project so far, that combined all my interests – logistics, spatial design, building and technical setup. Worked together with the US-Greece curatorial team, 20+ artists and collectives from 16 different countries, and local partners, ensuring the exhibition was completed on time and within budget.

For 2024 edition, I was invited to produce the whole biennale, including symposium and curatorial exhibition. Had the chance to work in a freelance-duo with my friend Iren, which was an absolute delight. Together we managed to bring the programme to life with 31% smaller costs than originally budgeted.

2021 – 2022
Tallinn / remote

architecture
project management
marketing

Estonian Centre for Architecture Project Manager

Did some design work for them the previous year, until I was invited to take on projects management. Coordinated events, drafted public tenders, European Union project applications and represented the Centre in international project consortias, managed digital marketing channels and website, designed marketing materials. Major projects included a 6-day public sector Zoom training programme for 250+ people with 30+ speakers and 3 City Forum hackathons in Tartu, Viljandi and Tallinn.

2021
Tallinn / remote

conference
event production

European Jazz Conference 2021 Hospitality Manager

Managed registration and accommodation for 220 international delegates, collaborating weekly with Italian and Estonian teams to ensure a successful conference. Our efforts were recognized with the 2022 Estonian Cultural Endowment award for event organization.

2019
Tallinn

service
operations

Resto SfäärHead of Service

Had my first proper experience of management and had to conduct my first hirings – I was probably more nervous than the interviewee. Was in charge of event bookings and menu offers, employee work schedules, bar orders. Also learned a lot about the importance of proper working agreements, as the restaurant went bankrupt with owing me quite a lot.

2019
Tallinn

marketing
event production
design

Estonian Academy of ArtsMarketing Specialist & In-House Designer

Planned and executed marketing activities, managed social media channels, organised university events, including Open Days and EKA 105 Gala, designed marketing materials based on set CVI. Worked in a dream-team (Anna, Mart) – we even won a Team of the Year award in 2019.

2018 – 2020
Tallinn

marketing
operations
music

Philly Joe’s Jazz ClubHead of Marketing and Strategy

Started with selling tickets at the door and ended up leading the inner processes of the club. Made them a yearly budget, wrote a lot of funding applications which brought in ca 100 000€ of funding in three years, implemented a proper file management system and was in charge of marketing and communication for 120+ events a year.

2017 – 2020
Tallinn

festival
event production
music

Festival Jazzkaar Production Assistant

Volunteered for the festival for a year or two, turned 18, moved out and needed a real paying job. Went to ask for it and got it. Helped them with whatever needed to be one, including managing ticket sales, wrote applications and reports for funding, produced smaller venue concerts, hosted international bands, compiled and edited marketing texts and supervised a team of 100+ volunteers.

Design work

2023

Visual identity for Nõva BakeryGraphic Designer

2023

Karine Grazia art exhibitionGraphic Designer

2020

Visual identity for Estonian Centre for ArchitectureGraphic Designer

2020

Album artwork for Tobias Tammearu Trio “Bivium”Graphic Designer

2018 – 2020

Visual Identity of Heino Eller scores for Estonian Theatre & Music MuseumGraphic Designer

Freelance work

2023
Hamburg

Metallica stadium shows / WWE LIVE
VIP Experience Production Member

service
event production
music

2022

Geenius Meedia OÜ
ENG –> EST Translator and Editor

translation

2021 –

Read PublishingFounder and editor

operations
design
music

2020 –

Estonian Jazz Union
Member of the Board

music

2020 – 2022

New Wind Jazz OrchestraBand Manager

music
event production

2018

Pope Franciscus Papal Visit to Estonia Social Media Coordinator

marketing
event production

2017 – 2018

Loomelabor 2017 & 2018Production Assistant

event production
music

2016 – 2019

English College Open international debate tournamentEvent Producer

event production

2015 – 2016

Festival JazzkaarProduction Assistant

event production
volunteer work
music

TV / Film work

2019

Ajujaht 2019 Finale
Live-Broadcast Administrator

2018

KlassikatähedTeleprompter Operator

2017

“ERSO / Jason Starr” live broadcast Production Assistant

2017

National Institute for Health Development commercial “Notice the sugar!” DOP Assistant

2013

TV Series & Movie “Väikelinna detektiivid ja Valge Daami saladus”2nd AD

2012

Movie “Kertu”2nd AD

2010

TV Series “Klass: elu pärast” Montage Assistant

Ronja Soopan

CV