Röövel

NULA VISUALS

for Heateo Sihtasutus

— DESIGN AND LAYOUT

Ronja Soopan


— PHOTOGRAPHY & VIDEO

Rasmus Jurkatam


— COMMISSIONER

Katrin Arvisto, 

Heateo Sihtasutus


— DATE

2020





NULA incubator is a development programme created by the National Foundation of Civil Society and the Good Deed Foundation (the Good Deed Foundation) to offer support for smart, effective, and innovative ideas that solve acute problems in the Estonian society. For their 2020 edition, I created the visuals for outdoor campaign and social media.


The aim of the campaign was to attract public attention via public figures to problems in our society that bother us, make people think of ideas that solve these problems and submit them to the incubator. The marketing campaign featured posters and digital screens in the city space and social media elements.


The main focus of the visuals is on the eye-catcher copy “Mis sind närvi ajab?” (“What makes you lose your temper?”), followed by the public face and his/hers story, and the call to action “Võta midagi ette!” (“Do something about it!”). The bright orange colour supports the copy and stands out in the city.